The luxury furniture brand Indigo Living held its Fall Winter 2017 Media Launch at Atmosphere in Burj Khalifa were the new season looks were showcased for the first time: Pasadena, Milan, Rosy Posy and Natural Calm.
The CEO John Mclennan made a presentation using a digital touch screen were the different looks were highlighted in an interactive and innovative format. Guests were prompted to engage on social media by using the hashtag #IndigoLivingFW17 on their posts on different platforms which were then displayed on a live wall.