CONTENT CREATION

The cARTel x Zeinab Al Hashemi

Animation & Production
A collaborative installation
The cARTel x Zeinab Al Hashemi

'Fashion Landscapes' is a Collaborative Artistic Venture of The cARTel with its multi-faceted portfolio of talents and acclaimed Emirati Artist and Designer Zeinab Al Hashemi, where the cARTel's relentless journey of constant exploration of new territories and commitment to positioning a network of talented designers from around the globe is mapped in an infinite kaleidoscopic video. The kaleidoscopic map depicts iconic 'skins' of the cARTel's fashion offerings as virtual landscapes and distinct typographic terrains showcasing physical and conceptual diversity of texture, origin, ideology and aesthetics.

The kaleidoscopic animated map is presented in an infinite loop where the artist abstracts the cARTel's shift of its original core and maps the simultaneous influx and efflux of internationally-explored skins and landscapes, ultimately realizing the continuous stream at the relocated core, while expanding, and shifting conventional physical boundaries and provoking new limits of exploration.
Fashion Landscapes
The cARTel x Zeinab Al Hashemi