SOURCE: CONTAGIOUS
Department Store Supports Struggling Theatres with 'Mannequin Spectators'
Two years after the pandemic began, theatre revenue in Peru is still suffering – with capacity restrictions leaving 35% of theatre seats unoccupied.
In May 2022, to support struggling theatres, Peruvian department store Oechsle bought the theatre seats that could not be sold and populated them with Mannequin Spectators dressed in the brand's clothes.
Read more here: https://www.contagious.com/news-and-views/mannequi...
In May 2022, to support struggling theatres, Peruvian department store Oechsle bought the theatre seats that could not be sold and populated them with Mannequin Spectators dressed in the brand's clothes.
Read more here: https://www.contagious.com/news-and-views/mannequi...
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+971 56 2640705
hey@dotbeto.com
© All Rights Reserved. Dot Beto 2022.
hey@dotbeto.com
© All Rights Reserved. Dot Beto 2022.
about us
- dotbeto is an experiential production house focused on brand activations, events, campaigns, in-store, installations, branded content and studio design.
Our multi-disciplinary team of creatives and strategists help global and regional brands craft their story through the power of technology, design and film