SOURCE: GEEKWIRE
Amazon to try another tech-infused retail concept with 'Amazon Style,' its first physical fashion store
Move over books and groceries, Amazon's latest foray into physical retail is focused on fashion.
The e-commerce giant announced Thursday that it will be launching Amazon Style, a store blending the company's technology expertise with some shoppers' lingering desire to still be able to touch and try on items.
The first location will open later this year in the Glendale area of Los Angeles at The Americana at Brand, a shopping, dining and entertainment complex.
The effort is the latest by the 27-year-old Seattle-based company to disrupt legacy, brick-and-mortar retail. And it's another bid to take a chunk of the gigantic apparel and footwear market.
Read more here: https://www.geekwire.com/2022/amazon-to-try-another-tech-infused-retail-concept-with-amazon-style-its-first-physical-fashion-store/
The e-commerce giant announced Thursday that it will be launching Amazon Style, a store blending the company's technology expertise with some shoppers' lingering desire to still be able to touch and try on items.
The first location will open later this year in the Glendale area of Los Angeles at The Americana at Brand, a shopping, dining and entertainment complex.
The effort is the latest by the 27-year-old Seattle-based company to disrupt legacy, brick-and-mortar retail. And it's another bid to take a chunk of the gigantic apparel and footwear market.
Read more here: https://www.geekwire.com/2022/amazon-to-try-another-tech-infused-retail-concept-with-amazon-style-its-first-physical-fashion-store/
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+971 56 2640705
hey@dotbeto.com
© All Rights Reserved. Dot Beto 2022.
hey@dotbeto.com
© All Rights Reserved. Dot Beto 2022.
about us
- dotbeto is an experiential production house focused on brand activations, events, campaigns, in-store, installations, branded content and studio design.
Our multi-disciplinary team of creatives and strategists help global and regional brands craft their story through the power of technology, design and film