For all of the technical aspects that can be leveraged to create a stellar customer experience, it's what the person actually feels as a result of any brand interaction that really matters. As part of the Drum's Deep Dive into The New Customer Experience Economy, Contentsquare's Niki Hall discusses the values need to achieve digital humanism.

The average person spends 23% of their week online and texting. You've glanced at your screen time tracker and, shockingly, more time than you thought has been spent browsing, reading and absorbing content online. It's an open secret that the internet and social media were designed to keep us online, but what was meant to connect us – via social platforms, games, apps, calls – has left us feeling isolated.


Read more here: https://www.thedrum.com/opinion/2022/03/17/emotion...