SOURCE: VICE
Drones Light Up Shanghai's Sky With a QR Code (That You Can Scan)
The illuminated QR code, effectively a billboard advertisement in the air, was part of a light show put on by Chinese video-streaming company Bilibili on the first anniversary of the China release of the Japanese role-playing game Princess Connect! Re:Dive.
In the show, staged above Shanghai's scenic waterfront promenade, the Bund, 1,500 illuminated drones formed into the game's logo and characters before transforming into a floating QR code that links to its homepage.
Read more here: https://www.vice.com/en/article/88n9vb/shanghai-dr...
In the show, staged above Shanghai's scenic waterfront promenade, the Bund, 1,500 illuminated drones formed into the game's logo and characters before transforming into a floating QR code that links to its homepage.
Read more here: https://www.vice.com/en/article/88n9vb/shanghai-dr...
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© All Rights Reserved. Dot Beto 2022.
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© All Rights Reserved. Dot Beto 2022.
about us
- dotbeto is an experiential production house focused on brand activations, events, campaigns, in-store, installations, branded content and studio design.
Our multi-disciplinary team of creatives and strategists help global and regional brands craft their story through the power of technology, design and film